From ALA: In libraries, outreach is often described as services for those who are infrequent users or nonusers or as services for those who are traditionally underserved. Outreach strive to provide equitable delivery of library services to all people through the development of programs, policies, practices, and behaviors which make the library available to all people.
Ways to outreach:
General ideas include but are not limited to – promotion of library through frequently update online presence, newspaper write up, radio interviews, flyers in the community, joining a civic organization, talking to the community when away from the library about the library, ask people in the community what they need, hosting community groups in the library, providing a diverse collection, programs.
The possibilities are endless! Though our time and resources are not. Directors know their communities best, including those who are not coming through the library doors. Programs designed to reach these infrequent/nonusers benefit the library as well as the community. Consider trying a new program targeted at a specific clientele, and get then word out.
Ideas– search for library outreach programs on google or pinterest. Facebook has library programming groups you can join to learn about new ideas to try. CCLS libraries- reach out as ask about programs other libraries have put on for ideas, or contact LJ (firstname.lastname@example.org) to help develop an outreach program once you’ve identified an audience.